Ah, Hashtags. When used properly they add to a collection of content. When used improperly, they can be an annoying eyesore. Here are 10 quick tips on best practice when using hashtags.
Don't include punctuation. When you use punctuation you break up the hashtag. So use #SarahandRobGetMarried not #SarahandRob'sWedding
Use hashtags sparingly in your captions. A good caption is "Check out our #LaborDay sale for 25% off of all our #shoes" rather than, "Check out our sale on shoes this Labor Day. #LaborDay#HappyLaborDay#holiday#sale#shoes#saleonshoes#buynow#shopping"
Like above, if you are going to use several hashtags on an Instagram post, post the photo with the caption, then have all of your hashtags posted in a separate comment under your caption
If you are going to use hashtags, make sure that your social media profiles are public. There's little point of using hashtags for your posts if no one can see them.
Consider using a unique hashtag for your company's content. Encourage your customers to use it when they post photos of your products.
Keep hashtags to a minimum on Twitter. Too many hashtags is considered spammy.
Capitalize to separate words in longer hashtags. For example, instead of #oldirvingpark, it should be #OldIrvingPark
Keep an eye on trending hashtags. If they are relevant to your industry, use them.
Keep hashtags to a minimum on Facebook. More hashtags in your posts = less engagement. Save the hashtags for Twitter and Instagram/
- Use hashtags wisely. Misuse of hashtags can hurt your credibility and lower your engagement rates.