When creating an Instagram Bio, there are a few key points you want to keep in mind.
First, when you are entering your name, be sure to use your business's name. Use it the way it is most recognizable. Leave out any abbreviations or extra words.
The exception to this is if you are part of a larger chain. For example, if you are creating an Instagram account for one of four restaurant's called The Sandwich Shop you might opt for The Sandwich Shop - Lake St. Or, if you are a blogger, coach or consultant, you might want to indicate that in your name as well: Mary Smith, Instagram Marketing Consultant.
Be concise. Because you have such little space in your bio, be sure to be straightforward about what you do, how you can help your target clients, and anything other differentiating info that could set you apart from your competitors. You can use emojis and spacing to make your text easier to read as well.
One of the newest, and best features for businesses using instagram, is the ability to make your profile a business profile. You can turn this on in the settings section of your account. This will enable the contact buttons on your profile, which then allows a potential customer to call or email you! An added bonus is you now have access to analytics. You can see how many visits, what posts were most popular and how many clicks to your website you received.
Are you on Instagram? Feel free to follow me at @SarahMagana_Social