Understanding Your Target Demographic on Social Media

If you are involved with marketing your small business, you know that you have a target demographic that you are trying to reach. That demographic can vary from very general (all adults over 60 years of age), or it can be specific (women between the ages of 21-26 living in urban areas). 

As it relates to social media, it is important to know exactly who you are trying to reach and where they spend their time online. 


My all time favorite infographic on social media demographics was put together by SproutSocial. You can check it out here

Based on this information there are a couple key points to take a way from this information:

  • Facebook is still the most popular social media platform. Regardless of what your product or service might be, it is generally worth the time and investment to be on Facebook. No matter what your demographic is, chances are they are largely present on Facebook. 
  • Twitter is perfect if you are trying to reach a younger crown. A majority of the users are under 50. 
  • Instagram is a great platform if you are trying to reach young women under the age of 30 in specific. 
  • LinkedIn is a platform that is business based. Many of the users on this platform are college educated and employed. 
  • Almost half of the users on Pinterest are Women of a variety of ages. 
  • Google+ is mostly men based in the United States. 
  • Snapchat is by far the youngest demographic with more than half of its users being under 25.