When creating an Instagram Bio, there are a few key points you want to keep in mind.
First, when you are entering your name, be sure to use your small businesses name. Use it the way it is most recognizable. Leave out any abbreviations or extra words.
The exception to this is if you are part of a larger chain. For example, if you are creating an Instagram account for one of four restaurant's called The Sandwich Shop you might opt for The Sandwich Shop - Lake St. Or, if you are a blogger, coach or consultant, you might want to indicate that in your name as well.
Be concise. Because you have such little space in your bio, be sure to be straightforward about what you do, how you can help your target clients, and anything other differentiating info that could set you apart from your competitors. You can use emojis and spacing to make your text easier to read as well. Emojis work really well in Instagram bio's because they can give a quick indication as to what you're about.
However, there is one caveat to using spacing in an Instagram bio. On iOS you are unable to use the return key to create space/go to a new line. A quick remedy for this is to first create your profile in the Notes App and in crude spacing and emojis. Then copy and past the text and paste it into your Bio.
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