You've probably seen them in text messages but did you know that emojis can play a large role in your digital marketing message? These small characters can sometimes concisely portray a sentiment or a message that words cannot.
Emojis are a language of their own. It is a language that is also universal because they are pictures and not words. Nearly anyone can understand the sentiment behind an emoji when it is used.
Emojis in digital marketing can be used in a few ways:
As a reaction - emojis contain a specific set of faces that are perfect to use as a reaction from happy, sad, or shocked, they can express an emotion without words.
To punctuate a statement - emojis can be used to punctuate a statement. For example, if you own a Mexican restaurant, you could include the taco emoji in some of your messaging occasionally.
To add humor - if you've used humorous verbiage in your message, you can add in an emoji to change the tone or lighten up the mood of your messaging.
However, there are some things to avoid. You'll want to avoid using too many emojis. This could become confusing and the intention could be lost. Make sure the emojis you use are appropriate and are not offensive. Lastly, make sure that when you use emojis in your messaging, they are relevant to your message and make sense.